Monday, April 18, 2011


I noticed on this vitamin water bottle, the placement of type at an angle works. I used to like using this technique a lot in the beginning of typography, looking back it never really helped the piece. This works because the use of a grid the align vitamin with the white space and water with the grey. It makes vitamin pop out at you. Also the placement of glaceau works, as it is pocketed into the letterforms that ascend above the x height.

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