Tuesday, April 19, 2011

Type pairing

I know this is kind of boring, but found a helpful article in typeface pairing. I am really interested in learning more on this so I researched a few and this one was helpful in that alot of people put comments and input on their knowledge of type pairing.
Typeface Tango

Monday, April 18, 2011



Stumbled across this interesting idea of creating a small typographic montage, you just enter in some text, and keep clicking generate new...
text style
text color
background color
until you find one you like.
This is a great idea, just for when we need a little inspiration or are lost when creating type pieces.


I noticed on this vitamin water bottle, the placement of type at an angle works. I used to like using this technique a lot in the beginning of typography, looking back it never really helped the piece. This works because the use of a grid the align vitamin with the white space and water with the grey. It makes vitamin pop out at you. Also the placement of glaceau works, as it is pocketed into the letterforms that ascend above the x height.

Saturday, April 16, 2011



I came across the website of my type designer, Zuzana Licko's magazine, Emigre. It is a really interesting website with alot of information about her philosophies on design and her type. She also has some type specimen books that are cool to look at regarding her type design. 

Friday, April 15, 2011



This is a type in motion video. It reminds me of kind of technical boring monotone movies we watched in high school and middle school, but it works for the video. The graphics grab your attention and the language is somehow interesting in the monotone voice. The last line caught my attention good typographers make type taste good.

Wednesday, April 13, 2011


A brand logo is redesigned for each product to incorporate the image of the vegetable used in the beauty product. This one uses the cucumber for the inner circle counter form of the letterform o. Also the combination of typefaces from serif at the top to a thicker more childlike font to a simple sans serif.

Tuesday, April 12, 2011

Anthropologie catalogue

The way in which the type was handled for this catalogue was really interesting. It was nicely done how they created symmetrical pages with type in the same shape as the clusters of photos. The leading and rag were all handled well. 

Monday, April 11, 2011

24 detail

Looking at the details and texture in typography, I noticed this in a magazine print. The placement of the 24 is nice at a larger scale and the bolded callouts of brands in addition to the italic sub line under lauren conrad is really well done in regards to typographic detail.

Sunday, April 10, 2011


Found this typeface on an urban outfitters bag. I like the separation of strokes on the letterforms, especially the B. It is an effective design especially with the style on a cardboard looking bag. I feel it goes well with the urban style.

Saturday, April 9, 2011



I stumbled across this online, its called wearable lettering by Amandine Alessandra. I thought it was an interesting concept in that type can have movement. It refers back to our use of type and creating a sense of texture and movement across the eye. 

Thursday, April 7, 2011


 A store called lululemon has a neat design on their bags. There is somewhat of a grid use in the design of the quotes. It is a little cluttered, but I think it works. Each quote is aligned in a neat way. Also the use of the white on red, and the arbitrary lines are a nice touch.

Wednesday, April 6, 2011

Mrs. Eaves

I came across the use of Mrs. Eaves typeface in Anthropologies website. The upward T on scent caught my eye as it is a defining characteristic of Mrs. Eaves.

Tuesday, March 22, 2011


Found this in a typography book in the library. The sense of texture created just with type is very eye catching. I will use this as inspiration for creating texture in my posters. It is a step away from the grid with spacing between body copy, yet also has that sense of control to the viewer. 


This is a typography TypeFace poster I made in Graphic Design for Advertising. The typeface is an art neuvou style, Riesling. I tried a different approach by filling in the typeface's counterforms. 

save the date

Found this also in a wedding magazine. It is a save the date example. The typewriter style font works well in a weird, different kind of way to the more art deco type font on the side.


I found this in a magazine, as an ad for a limousine company. The use of L for both luxury and limousine is interesting and dynamic in a way. I am not a fan of the texture within the stoke of the type, it sends off a tacky feel. It would look more luxurious if it was a deep color or even simply black.

brush stroke

Stokes of this flowing brushlike type. There is a definite contrast from the dark W to the light g, that gives it a sense of elegance. I wish that the type below it was smaller and a little bit more elgant, maybe a lighter tone as well. "The Wedding Issue" type is really beautiful though and reminds me of brushing with ink and water letting it naturally run out of ink as you brush the words.

Thursday, March 3, 2011

Tracking and Leading

I found this online at a site called ISSU.com, which features magazines. This magazine immediately caught my eye as the type was set so tight. The tracking and leading are both uncomfortably tight. It is extremely distracting to me, especially in the second to last shot of circuits. The i and s which overlap seem to have a white outline. I think it would work in second and third example, as it flows a little better, almost as a connecting element, but still is a little hard for the eye to see. While I think the intentions were good to try something new and different, it is not my style of type design. 

Tuesday, March 1, 2011

Light in New York

This artist is really amazing, I came across this website for viewing creative videos and this artist does some really beautiful calligraphy artwork. Here is just one of his videos. The way the type has a sense of graffiti, yet also this refined and elegant oldstyle sense is different and creates something worth watching.


Monday, February 28, 2011

Inspiration for the Grid

I saw this in the March 2011 catalogue for the store Anthropologie. Their use of the grid, for the lining up of the numbers and short paragraphs caught my eye. The numbers and combination of them in front of pictures adds interest to the pages. The typeface is simple, classic and refined.

Wednesday, February 23, 2011


Stefan Sagmeister's book, called Made You Look, obviously has some very dynamic typography examples. My favorite part is the sides of the book and how they say different things when you slide it up and down. His use of very simple helvetica style of typefaces and then his own handwriting make the book classic and unique in many ways. 

Monday, February 21, 2011

Newspaper grid

In a typography grid book, this example of the use of the grid in newspapers was helpful. This helped me with project two. The text is justified throughout the center and this gives it a clean, well lined up look. The use of headlines breaks up the monotony of the small body copy.

Sunday, February 20, 2011


From Seventeen magazine, an herbal essences logo in an ad. The typeface caught my eye as it is very circular, for example the a. The disconnected strokes were eye catching in the r, n, and e. Especially the r, as it has a dot, resembling an i to me.

Saturday, February 19, 2011


This ad from a magazine for a restaurant/bar has an interesting use of two different fonts. I think they work well together, with the sans serif font and then the handwritten looking font. The loop on the g is really interesting because its just and oval with a straight connection.

Friday, February 18, 2011

elegant typeface

While looking through a magazine I came across this typeface. First thing I noticed was how delicate it was, compared to other typefaces. It was in a Detroit wedding issue of a magazine, which explains the style. The dot on top of the i has a lot of character, its angle is more oblique, accentuating the i's slanted top. I also like the hairline thin stroke lines with the large rounded finials, as seen on the y. Overall this typeface is elegant and fancy. 

Thursday, February 17, 2011

Zac Posen letterforms

This logo for fashion designer, Zac Posen is dynamic and eye catching. Besides the fact that color choice emulates a stop sign, the letterforms are really unique. I came across this just in Us Weekly magazine. My favorite part about it is the cross bar of the A going straight across to the Z, it is a great connecting element. The barbs across the letterforms, such as C and S give it a classic and elegant feel.

Wednesday, February 16, 2011

"bike rack"

The use of letterforms as everyday objects is a cool idea. I read in a typography book that the Salt Lake City library had some inventive uses for letterforms. Their bike rack, uses the letters bike rack. The letterforms are sans-serif and very simple, creating a sleek urban look to the spot.

Tuesday, February 15, 2011

Miu Miu

Logo for Miu Miu, the high fashion clothing brand. I love the uniqueness. When I was flipping through the magazine, it caught my eye. Its not the typical classic Baskerville logo that many have chosen for logos. The separations of the letterforms create a stencil like quality to the letters. 

The Grid

The use of a grid can be seen in this book, The Bridesmaid Guide. It was helpful to look at books and their use of grid systems in making mine. There is a nice flow on the pages.

Sunday, February 13, 2011

Unique Vintage Type

This typeface for a vintage Chicago church advertisement is very unique. It has a bit too much decorative feel to it for my taste, with all of the teardrop finials coming off different letterforms. The C really bothers me, because it looks like a lowercase d, or maybe an a. All of the letterforms seem to curve in every direction also which just makes my eye bounce everywhere in chaos. In regards to the color of the first letter, that also throws me off, but may have been necessary to note the beginning of each word, as it is so tightly spaced and decorative. 

Wednesday, February 9, 2011

Kinetic Typography

I came across this video, when looking up this song. It was a really well done kinetic typography video. The way the simple type moves and slants is really interesting and dynamic. The typeface choice was well done as well, it is simple and does not distract from the movement.

Zombieland type

I just remembered that the movie, Zombieland had a really unique use of typography throughout the movie. They list the rules of surviving in a zombie invested land, with 3d type. It pops up throughout the entire movie. I thought it was well thought out and designed, and unexpected in the movie. Here is an example of the first rule and third rule. The type had a very 3d effective, making it humorous in a sense. photo from google images

Monday, February 7, 2011

Hierarchy in an ad

The first thing I noticed about this advertisement poster was hierarchy. I love the western type style for this poster, it goes along really well with the type. The headline's large type size makes you read it first, then it pulls me in and makes me read the dates next, so I know its an event and I want to know more.

Creative type ad

At first glance the organization of this type was messy to me and seemed chaotic but once I began reading it from the beginning I felt it flowed nicely. Even though there are breaks, such as London, Birthday party and thinking that are not in the black, it felt easy to read across as a whole statement. 

Thursday, February 3, 2011

Movie Poster

The use of image as type was used in this Marilyn Monroe movie poster. I like the use of space, the dress does not seem cluttered but easy to read.

Wednesday, February 2, 2011

Skating letterforms

This is my alphabet for graphic design for advertising. My theme was ice skating equipment. This project was helpful, even in this class for identifying letterforms. It really made me notice and pay attention to specific parts of each letterform that create its identity.

Tuesday, February 1, 2011


Typography in a magazine spread
The fact that this type does not need to be legible to create a strong message is really dynamic and interesting. The way the body copy fragments towards the image grabs your attention first, then curiosity forces the viewer to read the headline. Great idea that was executed really well!

Saturday, January 29, 2011

Movie Poster Tron Type

The typeface design for this Tron movie poster was well designed. The connection between the T and R and then the overall design of the N make it really unique and futuristic looking. I love the style.

Friday, January 28, 2011

Font Dogs

If fonts were dogs by a designer, Graham Smith. Interesting way of looking at the style of type paired with the style of different breeds of dogs.

Thursday, January 27, 2011

ice sKate

An ice skating alphabet for my graphic design for advertising class. The K is represented in the laces of a figure skate.

Tuesday, January 25, 2011

Reminder Type

Eric Hanson website http://recoveringlazyholic.com/index.html has photography and some interesting type work

Monday, January 24, 2011

Type Poster

Craig Ward has some great typography work. I have been looking at his stuff randomly and finally found that it was all one persons work, his website has a lot of his best works. Love the hidden message, (Good Typography is invisible) in this poster, it would be a great technique for advertising, not just graphic design.