tO

A brand logo is redesigned for each product to incorporate the image of the vegetable used in the beauty product. This one uses the cucumber for the inner circle counter form of the letterform o. Also the combination of typefaces from serif at the top to a thicker more childlike font to a simple sans serif.

Anthropologie catalogue

The way in which the type was handled for this catalogue was really interesting. It was nicely done how they created symmetrical pages with type in the same shape as the clusters of photos. The leading and rag were all handled well. 

24 detail

Looking at the details and texture in typography, I noticed this in a magazine print. The placement of the 24 is nice at a larger scale and the bolded callouts of brands in addition to the italic sub line under lauren conrad is really well done in regards to typographic detail.

Urban

Found this typeface on an urban outfitters bag. I like the separation of strokes on the letterforms, especially the B. It is an effective design especially with the style on a cardboard looking bag. I feel it goes well with the urban style.

Move

I stumbled across this online, its called wearable lettering by Amandine Alessandra. I thought it was an interesting concept in that type can have movement. It refers back to our use of type and creating a sense of texture and movement across the eye. 

lululemon

 A store called lululemon has a neat design on their bags. There is somewhat of a grid use in the design of the quotes. It is a little cluttered, but I think it works. Each quote is aligned in a neat way. Also the use of the white on red, and the arbitrary lines are a nice touch.

Mrs. Eaves

I came across the use of Mrs. Eaves typeface in Anthropologies website. The upward T on scent caught my eye as it is a defining characteristic of Mrs. Eaves.